This picture of a billboard caught my attention immediately, for fairly obvious reasons. The way the girl has position her finger(s), your mind automatically comprehends it as the middle finger. After a few seconds, you realize that it's not actually her middle finger, but instead, it's her ring finger. After reading the text "she's tired of waiting," the humor sets in. "I'm not flipping you off, I'm just making it known that my ring finger is ringless!" Basically, she's flipping you off, without actually flipping you off. I really like this ad because of the blunt and clever attempt to trick your eyes and mind. As for the C.R.A.P aspect of the billboard, the contrast of the darker background and the light color of the skin cause emphasis of attention to be directed towards the hand. For the repetition, "Robbins Diamonds" can be found twice: under the face of what I'm assuming is their company logo, and in their website name. The alignment of the middle finger is directly in the middle of the billboard, causing it to be the center of attention and the first thing seen. For proximity, the blurriness of the face and the clarity of the hand and finger cause attention to be drawn to the hand and finger first.
Synthesis:
Wysocki's article exposes the idea of looking more into the visual aspects of a text and the formatting of the writing as to gain better feedback from the audience. This idea of visualizing the text to be better comprehended can be related to the argument McCloud makes about his cartoon character. It's better to use the 4 simple concepts of CRAP to protrude your message to your audience than to create an elaborate design, just as a simple comic character is better than a realist being.
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